The core of so many custom projects comes down to brand storytelling. This one was about something even more personal: team culture.
For Nuby, we had the pleasure of realizing a creative, heartwarming candle project where customization and experience were central to the collaboration. The goal was to develop a unique product that not only fits Nuby visually, but reflects what their team stands for.
Candles in Nuby's signature colors
From the beginning, visual identity was key. We created scented candles fully aligned with Nuby’s recognizable brand colors, resulting in a playful, bold visual final product that was bright, positive, and full of energy. Instantly “Nuby.” Because first impressions matter.
An ode to the team
What made these candles truly special is the message they carried.
Nuby’s core values were incorporated into the project and featured on each candle:
Affection
Creativity
Perseverance
Audacity
Enthusiasm
These words don’t just describe how the team works, they became a tangible piece of the final product. A simple idea, but incredibly powerful: a gift that feels personal, intentional, and aligned with the people receiving it.
Straight to the right person (the full experience)
Beyond the candles themselves, the unboxing and delivery experience mattered too. Each candle was individually packaged in a custom-made shipping box and shipped directly to multiple addresses. Every recipient was gifted a personalized moment, wherever they were.
It’s a great example of how a custom candle can be more than a product: it can be a message, a thank-you, and an experience all-in-one.
Explore the Charlies Candles collections
Curious to discover more? Explore the Charlies Candles collections and find the fragrance that fits your space, your mood, or your next gift.